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2012
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December
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» 301 Direct Mail Tips, Techniques & Secrets
19:05
301 Direct Mail Tips, Techniques & Secrets
Chapter 1: Ten Commandments Of Direct Mail
Chapter 2: Choosing The Right Customers
Chapter 3: Selecting Hot Products
Chapter 4: The Psychology Of Customers
Chapter 5: Understanding The Sales Letter
Chapter 6: Getting In The Mood To Write A Sales Letter
Chapter 7: Creating Powerful Headlines
Chapter 8: Phrasing Your Greeting
Chapter 9: Writing Dynamic Body Copy
Chapter 10: Using Words That Sell
Chapter 11: Insider’s Sales Letter Tactics
Chapter 12: Order Form Secrets
Chapter 13: Getting The Envelope Opened
Chapter 14: Layout For Maximum Sales Impact
Chapter 15: Printing The Package
Chapter 16: Profitable Mailing Strategies
Chapter 17: Increasing Your Profits
Appendix A: Mail Order Basics
Appendix B: New Project Check List
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