Chapter 10: Using Words That Sell
When it comes to writing pages of copy designed to keep a customer reading, one of the best techniques is to include the known power words; those that are most likely to greatly improve customer response. These words and phrases quickly convey information, action, and images, making it easier to write an exciting letter.
- Here’ a list of the most used of these ‘magic’ words and phrases:
♦ Free
♦ Bargain
♦ Now
♦ Improved
♦ Introducing
♦ Just Arrived
♦ Save
♦ Break Through
♦ Send No Money
♦ Bonus
♦ Gift
♦ Valuable
♦ Priority
♦ Unique
♦ Rush
♦ The truth about...
♦ You
♦ Miracle
♦ Easy
♦ Hurry
♦ Today
♦ How to...
♦ At last
♦ Limited
♦ Opportunity
♦ Yes
♦ Charter
♦ secrets
♦ New
♦ Amazing
♦ Only chance
♦ Announcing
♦ Revolutionary
♦ Guaranteed
♦ Discount
♦ First time ever
♦ special
♦ instantly
♦ Discover
♦ Forever
♦ Premium
♦ Sensationa
♦ Remarkable
♦ Revolutionary
♦ startling
♦ Miracle
♦ Magic
♦ offer
♦ Quick
♦ Easy
♦ Wanted
♦ challenge
♦ compare
♦ Bargain
♦ Hurry
- Some tried but true phrases asking for action...
♦ Write today
♦ Do it now
♦ supply limited
♦ Answer by_
♦ call today
♦ Don’t delay
♦ This is a very limited offer
♦ Supplies are limited
♦ Once they are gone, they will be gone forever!
- Tip: Watch puff words... like ‘finest,’ ‘incredible,’ ‘best,’ ‘greatest,’ and ‘fabulous.’ Instead use specific words that don’t sound like you are exaggerating.
Source: 301 Direct Mail Tips, Techniques & Secrets |
| Category: My articles | Added by: Marsipan (04.12.2012)
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