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Chapter 10: Using Words That Sell
When it comes to writing pages of copy designed to keep a customer reading, one of the best techniques is to include the known power words; those that are most likely to greatly improve customer response. These words and phrases quickly convey information, action, and images, making it easier to write an exciting letter.

  • Here’ a list of the most used of these ‘magic’ words and phrases:
    ♦ Free
    ♦ Bargain
    ♦ Now
    ♦ Improved
    ♦ Introducing
    ♦ Just Arrived
    ♦ Save
    ♦ Break Through
    ♦ Send No Money
    ♦ Bonus
    ♦ Gift
    ♦ Valuable
    ♦ Priority
    ♦ Unique
    ♦ Rush
    ♦ The truth about...
    ♦ You
    ♦ Miracle
    ♦ Easy
    ♦ Hurry
    ♦ Today
    ♦ How to...
    ♦ At last
    ♦ Limited
    ♦ Opportunity
    ♦ Yes
    ♦ Charter
    ♦ secrets
    ♦ New
    ♦ Amazing
    ♦ Only chance
    ♦ Announcing
    ♦ Revolutionary
    ♦ Guaranteed
    ♦ Discount
    ♦ First time ever
    ♦ special
    ♦ instantly
    ♦ Discover
    ♦ Forever
    ♦ Premium
    ♦ Sensationa
    ♦ Remarkable
    ♦ Revolutionary
    ♦ startling
    ♦ Miracle
    ♦ Magic
    ♦ offer
    ♦ Quick
    ♦ Easy
    ♦ Wanted
    ♦ challenge
    ♦ compare
    ♦ Bargain
    ♦ Hurry
  • Some tried but true phrases asking for action...
    ♦ Write today
    ♦ Do it now
    ♦ supply limited
    ♦ Answer by_
    ♦ call today
    ♦ Don’t delay
    ♦ This is a very limited offer
    ♦ Supplies are limited
    ♦ Once they are gone, they will be gone forever!
  • Tip: Watch puff words... like ‘finest,’ ‘incredible,’ ‘best,’ ‘greatest,’ and ‘fabulous.’ Instead use specific words that don’t sound like you are exaggerating.


Source: 301 Direct Mail Tips, Techniques & Secrets
Category: My articles | Added by: Marsipan (04.12.2012) W
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