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Internal Link Structure
SEO Internal Linking Structure |
Internal Linking Structure is a highly advanced topic that’s why it’s not being widely taught, but if done right, this could really boost your onpage SEO. It does take a lot of work though but for simplicity’s sake inner linking structure can broken down into three parts:
This refers to the number of required clicks to get to an internal page from your site’s homepage. Pages that can be accessed in one click are deemed more important (Tier 2) than those that require two clicks to reach (Tier 3). Try mapping your site structure in a tree graph - that way you will easily see why certain pages are performing poorly in the search engines.
By organizing your site in a tree format, you can see which pages are getting a lot of good page depth and which are buried really deep. Consider restructuring your site if the important pages take more than 3 clicks to reach..
The more internal links you have that point to a certain page, the more important search engines believe that page to be. It thus explains why the common page that ranks well on almost every site is the homepage, because internal pages link back to it.
So how do make your other pages benefit from this?
One possibility is to have a popular pages section in your site that has links to internal pages you want to promote. Another suggested step is to have a link for each of the major areas of your site, so that they benefit from the link juice which they can then pass on to the Tier 2 and Tier 3 pages.
Quality of Internal Links
The quality of your internal linking also matters. Here are some items that you should remember when building internal links to important pages:
Anchor Text - If you're targeting a certain keyword(or keywords) make sure the internal links have the keyword in the anchor text. But make sure you use a variation of the keywords so your links don’t look spammy and you will be able to target several keywords for the same page.
In the image below, you will see the internal links of a website using keywords as anchor text.
Link Position - The higher a link occurs in the HTML, the more important Google think it is. So it’s a good practice to place links to your most important page at the top of the page.
In the image below, you will see a site’s important pages being linked to in the navigation which is at the top area of the HTML code.
Link Zone - Link zone refers to the relevance of the page being linked from, to the page being linked to. For example if you are linking to a page on dog grooming, it would make sense to link it from a page about dog training than from a page about dog houses.
Source: Google Piranha
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