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Keyword Research for High Paying Keywords
I am assuming that by now, since you have gotten to this level, you would have already researched a few niches and kept them ready with you - either in a notepad file or jotted down elsewhere. Essentially, you have high paying niches handy with you. |
Now as greedy as it may sound - our rationale should be to try and get the best of both worlds. That is, we need one set of keywords which are known to have high CPCs & another set of keywords which pull in traffic. This way - we are satisfying each of our 2 primary objectives i.e. achieving high CPCs on our overall Adsense website as well as attracting traffic to our site.
The sad part however is that it is a very rare case that a high paying keyword will also have traffic associated with it. Then you may ask - why are these keywords even featuring in the high paying wing? That is because people click on these keywords when they see them or come across them. This is how the dollar value is allotted to a particular keyword - not based on how much traffic it is drawing, but based on how likely people are known to click on it!
Having explained this, I think it would be a good idea at this stage to help you understand that it is necessary to place yourself in your customer's or audience's shoes. What I am saying is that while people spend hours and hours in understanding what exactly is going on regarding keywords and niches, they spend very little time in understanding the customers or the Google users who are the ones responsible for fetching you money.
There are 3 most popular kinds of searches on Google:
Now that we know the kind of audiences we would be catering to, let us see how can look for high paying keywords, which we can make the focal point of our websites.
So we head back to the Google keyword tool, login and then come to this section called the "contextual targeting tool". This is one of the most handy offerings in my opinion, and I can't even tell you how much it has helped me in the past with my keyword research.
So, the next step is to click on the tool and the next screen appears:
The next thing is to enter 10 words (upper limit permitted by the tool) which you want to narrow down your keyword research to. I usually do not enter more than 2 at a time and in fact, if you are just getting started, I suggest you do 1 at a time.
You may wonder which words do I begin with? Well, the niche research which we did in the previous step to unearth some awesome golden nuggets is now going to come in handy. Basically, we enter the keywords which we chose and jotted down whilst conducting niche research, into the contextual targeting tool. This is the reason why I had asked you to keep those handy.
So say I found "data recovery denver" to be keyword for which I did my niche research. I then found "onsite data recovery" to be one of those associated keywords to be a high CPC one (basically pick one of the keyword ideas which the keyword tool offers you for your main keyword).
So let's take this and key it into the contextual targeting tool and these are the results we will get:
Voila - so now, what this tool does is, it searches "contextually" i.e. it gives you suggestions of keywords & phrases revolving around what we have keyed in along with the CPCs of each.
Just one thing I want to mention here is that you may come across a situation at this stage wherein certain CPCs of keywords which you had already seen originally in the Google keyword tool whilst conducting niche research, may appear abysmally lower in this tool! Don't get dejected at all - it's all a part and parcel of niche and keyword research and the contextual targeting tool is really accurate when it comes to giving CPCs.
In fact, this tool is going to a long way in helping you uncover those keywords which pay more than $2 per click, which already sets you ahead of most marketers who are still stuck at building sites revolving around keywords paying 0.50 cents a click.
So then why is there so much speculation you may wonder when it comes to CPCs varying within two tools offered by the same parent brand i.e. Google? The answer is that if this is the first time you are running an ad campaign, there is NO HISTORY OF BIDDING for the keywords which you are researching. Google is simply giving you a conservative estimate (in most cases) of what CPCs you are likely to achieve - hence the inaccuracy.
Truth be told, there is a very likely possibility that a keyword which the targeting tool says will pay only $1 per click, may actually end up paying $2 per click and I am serious when I say that in the most of the campaigns I have run, it is usually more than what it predicts! So you are already in a commanding position when you have come across a keyword which the targeting tool despite playing safe, says to be paying $ 2 per click. (The actual CPC could be beyond $3 or even $4!)
Let's go back to our original example:
So now, what I am going to do is look at the set of keywords which obviously pay the most
(The "+" sign indicates that there is an entire set of keywords under it, you can click on it to see details).
So we now click on "Remove" once we have ticked all the other keyword sets which are unwanted as against the highest paying one. This will end up leaving us with only one suggestion, which is the one we want to delve further into. (In our case, the most high paying keyword set is "Los Angeles" but please understand this is just an example I am giving - what you need to understand is how to do the keyword research)
So now we expand this by clicking on the "+" sign adjacent to the keyword set.
Surpise - You are now presented with even more sets of keywords. We now have some more sets as you can see pay really well according to the targeting tool. At this point, I think I should caution you that the targeting tool has simply fetched you ideas for the content you wish to base your website on.
How can this help? Simple - Each set of keywords or keyword phrases can have a blog post or an article revolving around it, placed on your website. I'll tell you how this will help - by targeting an entire set of keywords which you will choose, through an article or a blog post or any other form of content, Google may decide upon whichever phrase becomes the main one, but aren't you in a win-win situation? Off course you are - because all of these phrases within the set are high paying. Not just one!
So now, you have the following content ideas. Just notice the fact that you started off with "Data Recovery Denver", and you have reached niches to the extent of tourism, museum etc. That's what I wanted to depict when I showed you that keyword research should not be biased - i.e. we may begin with "Data Recovery" or something like that, but we end up uncovering much more stuff using the Contextual Targeting Tool.
Now maybe these ones which you have come across aren't even fitting the bill of being relevant enough to have an Adsense site which you thought you would be building, but.
Your Homework so far..
(I HAVE PROVIDED ACTION SHEETS FOR KEYWORD RESEARCH AS WELL. THERE ARE 2 PARTS JUST LIKE THERE ARE HERE. THE FIRST ACTION SHEET OF KEYWORD RESEARCH CA TERS TO THE HIGH PA YING KEYWORDS RESEARCH - MAKE SURE YOU GET THE JOB DONE AND FILL OUT THE ACTION SHEET BEFORE PROCEEDING TO THE NEXT STAGE OF KEYWORD RESEARCH)
Source: The Adsense Dragon
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