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On Page SEO
Backlinks are really important but they are not the only thing to consider. You want to make sure that your website’s on-page SEO is taken care of as well. |
N fact, this is the most important and should be the focus of your efforts. Algorithm changes
affect how backlinks are weighted, but good content and on-page SEO have always been
considered by Google to be the ultimate measure of search relevance.
So just remember this: Keyword-relevant, quality, original content that gets keyword-targeted backlinks will still get you on top of. This stuff still works - even after Panda and Penguin!
Quick Note: In general you won’t have to spend as much time with on-page SEO because once you do it, you will be done outside of tweaking. While backlinking should be a regular strategy. However, many people (me included) include adding fresh content to your site as an SEO step, so make sure you are regularly adding unique content to your sites
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.
f you notice in the tips above, you will see that on-page SEO is all about you making your site more friendly to the search engines. The following resources will help you understand on-page SEO:
See the separate PDFs titled: “HomePageOptimization-StepbyStep” “OnPageOptimizationforeCommerce” “GooglesContentQualityChecklist” and “BestPracticesCheatsheet”
Source: Google Piranha
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