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On Page SEO
Backlinks are really important but they are not the only thing to consider. You want to make sure that your website’s on-page SEO is taken care of as well.

N fact, this is the most important and should be the focus of your efforts. Algorithm changes

affect how backlinks are weighted, but good content and on-page SEO have always been

considered by Google to be the ultimate measure of search relevance.

So just remember this: Keyword-relevant, quality, original content that gets keyword-targeted backlinks will still get you on top of. This stuff still works - even after Panda and Penguin!

    Bottom line:
  • Be unique
  • Bring the visitor back to your site
  • Be memorable
  • Be unique

Quick Note: In general you won’t have to spend as much time with on-page SEO because once you do it, you will be done outside of tweaking. While backlinking should be a regular strategy. However, many people (me included) include adding fresh content to your site as an SEO step, so make sure you are regularly adding unique content to your sites

    On-page SEO Plus Factors (checklist)
  • Keyword in URL
  • Keyword in Domain Name
  • Keyword in Title Tag
  • Keyword in Description Meta tag
  • Keyword in Keywords Meta tag
  • Keyword Density in Body Text: 5 - 20% - (all keywords/ total words)
  • Keyword in H1, H2 and H3
  • Keyword font size: "Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006
  • Keyword prominence (how early in page/tag): Can be important at top of page, in bold, in large font
  • Keyword in image alt text: Should describe graphic - Do NOT fill with spam
  • Internal links: Link should contain keywords.


The filename "linked to" should contain the keywords.

Use hyphenated filenames, but not long ones - two or three hyphens only.


  • Validate all links to all pages on site. Use a free link checker.
  • Efficient - tree-like structure: TRY FOR two clicks to any page - no page deeper than 4 clicks
  • Intra-site linking: Appropriate links between lower-level pages
  • External links: Do not link to bad sites
  • Outgoing link anchor text: Should be on topic
  • External links limit: Google says “Keep the links on a given page to a reasonable number.”


f you notice in the tips above, you will see that on-page SEO is all about you making your site more friendly to the search engines. The following resources will help you understand on-page SEO:

  • On-Page SEO Basics
  • On-Page SEO Tactics
  • Basics of SEO Friendly Design
  • On-Page SEO for WordPress


See the separate PDFs titled: “HomePageOptimization-StepbyStep” “OnPageOptimizationforeCommerce” “GooglesContentQualityChecklist” and “BestPracticesCheatsheet”

Source: Google Piranha
Category: My articles | Added by: Marsipan (11.12.2012) W
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