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Viral and Linkbait
A link bait is a web content that almost forces people to link to it because it’s... |
■ Rubs the ego of those being linked to This term is a child of blogging.
In fact, link baits are viral content! They are the same. It’s the best type of advertising because it’s free.
It is free, impactful and viral. What kind of advertising fulfills all three characteristics? Word of mouth! It is free because it is spontaneous, unsolicited and natural. It is impactful because the persons spreading it were impacted and they spread the news out of their own impacted emotions. And it is extremely viral because it spreads exponentially.
Imagine if your blog posts could be passed around this way.
What kind of blog post can achieve such a viral nature? A viral blog can be one of several kinds:
1. A HOW TO blog post
The HOW TO blog post shows the reader how to do something that many people want to know. If you know how to do something that most people do not, you could post a step-by-step guide on how to do it to your blog. Once the right people discover your blog post, they will naturally and spontaneously spread your blog post to others. You could write about how to speak in public, how to write HTML, how to play the piano by ear, how to take great photos etc. There are literally thousands of 'how to' things you could post about.
2. A UNIQUE TWIST blog post
This type of blog post is closely related to the first HOW TO type. This is where you blog about something that is common knowledge but you put your own unique twist to it, something that most people have never thought of. It may well be totally contrary to conventional practice.
Example: article marketing. The conventional practice in article marketing is where you write articles and submit them to article directories. But if you have a better and more effective way of article marketing, post about it in your blog. For example, instead of submitting articles to directories, you could offer your articles to blog owners or newsletter owners in your niche. Tell them they can make your article available to their readers for free as long as no changes are made to any of the content. This way you get much more targeted readers reading your article and more powerful link juice back to your blog because it comes from another blog that is related to your own instead of from a general article directory.
3. A HOT REVIEW blog post
This type of post follows the principle of the early bird catching the worm. This is where you blog about the latest hot topic in your niche and give an honest appraisal of what is good and what is bad about whatever is happening. Since the topic is new, virtually no one has much knowledge, much less a view about it. This works tremendously well for political blogs. But the review can also be about the hottest gadget or the latest book or the newest trend in your niche. One great place where you can find out the latest happenings is Google Trends. If you are the first to blog about whatever is happening, you can capture the initial interest of the public and people will start passing your blog post around like wildfire. When that wave dies down, simply find the next sizzling development and review it and the process repeats itself.
These are just three ways you can make your blog viral. Obviously, you will not succeed every time, but if you keep at it, you will hit the jackpot sooner or later. And as a result, the readership of your blog experiences an exponential spurt of growth.
4. “Best of or Worst” of blog post
If you want to get links from multiple sites to one single blog post, mention those sites in a compilation of “The 10 Best..” Or “Five Best.”. Then try to contact those site owners and ask them if they want to tell their followers that they’ve been featured in a “compilation of the best”. Most likely they will blog about your post and even mention it on their Facebook and Twitter page.
Another form of Viral Marketing is giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense and without extra effort on your part.
Here are some popular viral marketing techniques to follow:
1. Ebooks - Share your no cost ebook with your website visitors. Include a nice full-color ad for your most popular product line with links to your website and email. Tell recipients to share copies of the ebook with their own site visitors and other contacts.
2. Software - Share a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most popular product line with links to your website and email. And tell recipients to share copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.
3. Web Host - Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.
4. Templates - Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along.
5. Articles - Write articles about your industry. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline in tact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.
Source: Google Piranha
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