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Web 2.0 Links
What are Web 2.0 sites? |
Basically Web 2.0 sites are those where one may sign up with a username and password for free, and these sites will give you some webspace where you can post your content. What's more - you can include your backlinks within this content, and thereby get excellent contextual links. Moreover, most of these sites will give you Do Follow Links.
How to go about it?
So the first step is really simple - once you sign up you almost instantly can start posting your content along with relevant contextual backlinks where you wish. Sometimes, you can get away with even more than 1 backlink in a piece of content, when it comes to Web 2.0 sites, but I would not recommend doing this each time. If you do wish to do so, try and ensure that each backlink leads to a different page of your website.Beyond that, we need Google to find all this content. So basically, what we do is, as explained in the RSS module, we create an RSS feed of the content links (i.e. the URL links of our articles/content which we have written for the various Web 2.0 sites) and submit it to RSS aggregators.
Note: Do not spend time creating unique content repeatedly for Web 2.0 sites. Use your article spinning software to save time. I am also including some Web 2.0 sites in the Annexures section. Register at these sites and start posting in your free web space.
What are Link Wheels?
Now, Link Wheels is something, which as a concept, has gained a lot of importance and recognition in the recent past and while I do agree to an extent, I do think you should first spend time learning about it before actually implementing it.
Link wheels are one of the most advanced SEO link building techniques out there right now.
A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.
The following diagram shows you the functioning of a traditional link wheel - that is, the internal linking is done in a sequence (site 1 to site 2, site 2 to site 3 and so on) which has now become obsolete in the eyes of Google - since this indicates a pattern and as I said, Google simply hates patterns!
Now the reason here, why unlike this one, it is the non-traditional link wheels that are so effective is that while same as earlier, the new blogs and microsites we create are on sites like Hubpages.com, Wordpress.com, Blogger.com, which are established, PR6, PR7, PR8 sites, and the subsequent blogs benefit from these attributes; there are some small differences.
Now, by including a single link to each of our new sites, we are passing the value from one site to another, building up the value of each of our links. And since each of the links are only one-way, that is, site 1 links to site 5, but site 5 links to site 2, the link juice is passed to all of the sites, and not diminished by reciprocal linking (linking site 1 to 2, and 2 to 1).
So what we have is a network of more than 100 microblogs with 200 words of content related to our niche, with links all pointing back to our targeted site, making our targeted site look like an authority on whatever topic we're trying to rank for.
The link wheel picture shows a number of popular Web 2.0 services. While in the past it has made sense to link from site 1 to 2, 2 to 3, and 10 to 1, this is a pattern that is very easy to pickup on by the search engines.So now the tradition is to do random linking to make the links look more natural and harder to pickup as a pattern:
Site 1 to 5
Site 2 to 3
Site 3 to 8 and so on.
Link pyramids - a spin off of link wheels?
Link Pyramid is just one of actual SEO method which is used for ranking web sites quickly. In this case, it is exactly similar to link wheels with the exception that while visualizing the linking pattern, it may be compared to that of a pyramid.
For instance, look at this diagram below.
This is somewhat how a simple link pyramid looks. In place of the forum profiles, you may have blog posts or video submissions as well - the idea is to create a linking structure of your choice but in the form of a pyramid.
So basically, link pyramids can include:
1) Blog Post
2) Web 2.0 Properties
3) Article Submission
4) Article Directories
5) Video Submissions
6) Blog Comment
7) Forum Profile
Link pyramid building is gathering recognition as one of the trendiest SEO strategies nowadays. Moreover, it has been proven to show results as well. Such a pyramid will give you a very good understanding of how your business ranks online, and of which are those parts that need more assiduous work.
Therefore, if you were to look at it from another perspective, you may say there are 3 rungs/levels of linking in link pyramids:
1) Base links.
2) Mid-Grade Links.
3) Highest-Quality links.
In the base level, there are poor links, Mid links are links from web sites that have more authority than base links and highest quality links have high PR links with best quality in the comparison of base and mid links.
Link pyramid is the best technique amongst all because the main objective of the link pyramid is to link the sites of lower quality and connect to the next higher quality sites. It works on the premise that the lowest quality sites link upwards to the next higher quality sites in your network. Sites can link laterally and upwards but not downwards. It's quite magnificent actually, and makes a whole lot of sense.
To understand in more detail........
To understand link wheels/link pyramids, a little further in detail, there are excellent videos available on Youtube. Do put in some additional effort and go through them - I have tried my best to explain what I could, but you may end up finding some really cool demonstrative videos. So check it out!
Source: The Adsense Dragon
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