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Why do SEO?
There's a reason why SEO is by far the most popular free traffic method online. In fact, there are several reasons. |
For one thing- it can create HUGE passive income streams. Once you have a website ranking at #1 for its keywords, it will make money day in and day out-whether you work on it or not.
Now this isn't to say that you should never touch it again. It's just saying that it won't constantly need your attention like paid traffic campaigns do.
Another reason that people like SEO is its CHEAP. You don't need a huge budget to get started. In fact, all you really need is a few bucks for your domain name and hosting.
Building backlinks, writing articles, creating videos- these take a bit of time, but no money (unless you outsource them). And since most marketers have more time than money, this is a good way for them to drive traffic.
Finally, search engine traffic is EXTREMELY targeted! These days, people go to Google when they have a problem. Weight loss, divorce, money, heart disease, misbehaving kids- Google has the answer to everything! You just plug in your question, hit the Enter key, and Google helps you out.
And guess what- if your website is at the top of the listings, YOU are the one who has the chance to help that Google user.
That sounds like a business opportunity to me.
But here's the thing- the online world changes daily. This includes search engines, and how business owners can use SEO to drive traffic.
To prove that, let's take a look at how SEO has changed over the years.
Source: Panda Penguin SEO Secrets
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