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Important Tips for Businesses Using Polyvore
| Setting Up Your Profile This is where you advertise yourself and provide the link to your website. Because Polyvore doesn't yet have the promotional chops of Pinterest, focus most of your social networking efforts at Pinterest. However, you will want to create a complete profile at Polyvore so that web surfers can find your sets and admirers can follow you back to your site. From the top right hand corner drop-down menu, choose "Settings." Choose a Display Name. This could be something related to your blog or business. It's a great idea to use the photo space to upload your website's logo. If you are the blogger and you are the face of your blog, upload your picture here. Important: The 7th-9th entries are for your website, Facebook and twitter profiles. Put in your relevant business or blog info here so admirers can find you. Type in a fun "About Me" submission. What do you want viewers to know about you and your business? Click update and you are done. Your profile will be displayed along with the sets you Publish. Choosing Keywords to Describe Your Sets As you have built your website or blog, it is probable you have been introduced to the concept of SEO - Search Engine Optimization. In order to have the search engines find your site, you need to pepper specific "keywords" into your content. These keywords serve as hooks that tell the search engine spiders what your content is all about. For a quick overview of what this is all about, or to learn which specific keyword are most popular for your niche, check out this most popular keyword optimization program, Market Samurai. http://www.marketsamurai.com/ Choosing your keywords for your sets is a similar process. Know what your competitive keywords are. Also, think like a searcher. Who would be looking for this set, and what within it would they be seeking? Write up a description and add keywords that are consistent with the SEO tools you employ for your blog or website. Final Tips and Caution in Using Polyvore If Your Website Uses Affiliate Programs Posting Polyvore sets as your main source of images doesn't work as well if your site's financial model relies heavily on your own affiliate marketing. Polyvore and Pinterest are letting you put all "their" images on your site because they are hoping people will click through and buy the stuff in your collages and pins. They see Pinterest and Polyvore users as free promoters (which we are.) We do the work, we get the word out, and they get the sale. It will be their code the affiliate program rewards, not yours. So, the techniques in this eBook will work for any kind of business or blog; however, it works bests for non-revenue sites, blogs, and sites that make money based on high volumes of traffic rather than competing affiliate sales. Play by the Rules You need to follow Polyvore's rules. This means, you can post a set created on their site to your site, but you have to copy the html coding provided exactly. This means
Consider Potential Loss of Traffic It's possible that by adding a Polyvore set to your site (which includes numerous outbound links to different retailers) that you will be inadvertently sending traffic away from your site. You will need to carefully weigh the pros and cons of doing so. Usually, however, a few gorgeous and carefully placed sets can only serve to enhance your site. For example: a watermelon recipe seeker may delight in your green and pink imagery as she copies the recipe for a watermelon mojito; however, she probably won't find the need to click thru to buy a watermelon colored dress for her daughter. Source: Pinterest Traffic | |
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